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JOB DESCRIPTION

• Liaise with national team  Work with the Charity Director, Project Director, other regional Event Managers and London-based Project Managers to deliver on the following responsibilities.
• Recruit & support participants  Ensure a total of 30 members of the public are recruited to take part in & raise a minimum of £1000 each to complete your Super Saturday dance marathon.  Promote the opportunity to dancers, runners, universities, human rights & Burma supporters, among others.  Support participants’ efforts to raise their minimum sponsorship amount.
• Build & lead your teamRecruit, develop and lead local volunteers to support and deliver your Super Saturday event.  
• Recruit schools & colleges Promote Dance Britain for Burma educational resources (all available free online from 01.02.12) to primary schools, secondary schools and colleges in the local area.
• Leverage fundraising  Support the Project Director and appropriate London-based Project Managers to implement other ways to raise funds around your Super Saturday – for example text donations, event merchandise, bucket collections, ‘donate a song’ etc.
• Oversee logistics  Ensure all appropriate measures are in place to enable your Super Saturday dance marathon to take place (local authority and police permissions and licenses, event logistics, support volunteers and technical requirements).
• Manage communications  Use communications media to engage and expand the local event supporter base. Oversee clear & consistent event-based communications through all appropriate mediums – email, blogs, e-newsletters, social media (Facebook, Twitter, Youtube, Flickr), and other appropriate materials.  Build appropriate local and regional press relationships and secure as much relevant media coverage for the event as possible.
• Secure sponsors  Secure any local sponsorship you can from relevant local businesses.
• Engage celebrities Identify, contact and engage appropriate local public figures in the event.

EVENT OVERVIEW

Dance Britain for Burma: the nation’s ultimate dance marathon.  Following his 2011 world record for the world’s longest ever dance (5 days, 15 hours), teacher and LearnBurma founder Ben Hammond will become the first person to dance the entire distance from John o’Groats to Land’s End.   Using dance as a symbol of the freedoms we have but those in Burma don’t, Ben will dance an average of a marathon a day from top to bottom of the country.  As he dances on he’ll spend weekdays working with thousands of school students and will be joined on Super Saturdays by a total of 240 members of the public to dance a marathon into key locations along the route, who raise sponsorship to do so.  Dance Britain for Burma aims to raise £200,000 for education, human rights, development & change in Burma and bring the country alive for Britain’s schoolchildren. 

ABOUT FREE TO DANCE

The first year of LearnBurma’s Free to Dance campaign culminated in a world record for the world’s longest ever dance and saw 50 schools directly involved, 10,000 students active in making a difference to Burma, 5,000 people taking part in a world record event, 25,000 people dancing in solidarity with Burma, £50,000 raised, and Ben becoming the first person to dance the London Marathon and through the Glastonbury Festival.  Corporate sponsorship was secured from Ubisoft (‘Just Dance 3’), media coverage was forthcoming from the likes of The Guardian, Sky News Online, Timeout, BBC Radio 2, BBC Radio 3, BBC Radio Five Live, partnerships brokered with the Ministry of Sound, Gymbox, Kerrang! Radio, Choice FM and Karen Hardy Studios, and the project was publicly endorsed and supported by Ricky Gervais among other celebrities.  Dance Britain for Burma is the second year project of this three-year campaign.  

Essential

• Experience of involvement in successful fundraising events
• Experience of working in teams and leading volunteers
• Experience of securing coverage of events or projects in the local press
• Ability to manage a wide range of tasks and initiatives
• A problem-solving approach to challenges and a outcomes-driven orientation
• An excellent, persuasive communicator, both verbally (in person, to groups and over the telephone) and in writing
• Fluency in all appropriate forms of communication – online and offline
• Able to rapidly build relationships with a wide range of people
• Sympathetic to the cause (Burma) and enthusiastic about our method (dance)

Desirable

• Experience in securing corporate backing for projects/events