Marketing Volunteer Internship - Gifts in Wills

Posted by Barnardo's on August 8th, 2011.

Internships
Location: East London
Closing Date: September 7th, 2011

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Job Description

The charitable donations that people put into their Wills are one of Barnardo's most important sources of funds from the public, raising around £18m a year. To encourage more people to give legacies, we run marketing campaigns and events throughout the year, both from HO and regionally throughout the UK. Our campaigns include direct mail, telemarketing, advertising, free will schemes, events, etc. This is a very important and dynamic area of fundraising.

We are looking for a volunteer to support our work and our campaigns. Three areas of work that will need some additional support from an intern in the Autumn will be:

Helping to run a fun organisation-wide communication campaign, themed alongside the Olympics, which will raise awareness of legacy-giving among staff and Barnardo's volunteers

Suporting a redesign of an information pack to be used by our local fund raisers to help promote amongst supporters the idea of leaving a gift to Barnardo's in a Will.

Helping to organise an In-memory event which will be held in November

This will be a hands-on role for a bright all-rounder who is flexible and enjoys working as part of a team. The tasks allocated to a volunteer will be varied and will give scope for initiative.

Key activities:

Supporting the Gifts in Wills Team in a wide range of initiatives, including some or all of the following:

Internet research to identify and report on best practice in legacy marketing across the voluntary sector

Supporting the planning an the internal communications project, possibly with celebrity endorsement and editorial promotion

Gathering information from supporters for uploading to the gifts in Wills section of the website

Analysing web site statistics and trends using Google Analytics

Plus a variety of other tasks supporting the GIW team

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