Posted by Wheatley Associates Ltd on July 14th, 2011.
Temporary
Location: Bacton, Suffolk
Closing Date: August 13th, 2011
Job Description
Market Analysis Project
Objective
Wheatley Associates are seeking to expand into new market sectors where our current industry and process knowledge can be leveraged to provide new and innovative solutions. In particular we are looking at opportunities to extend our product range as Smart Metering and Smart Grids create a new market dynamic and value propositions.
We have already identified a number of potential areas of interest and are now looking to assemble a group of forward and open thinking researchers to undertake a short internet based market research project to add further detail and background to these ideas and prepare a “market attractiveness” summary.
Based upon the result of this project one or more of the project team will be retained for a further period to undertake further analysis and help develop a market plan for the most promising opportunities.
Deliverables
Project Work: For each area we have identified;
- Review current UK activity
- Identify current UK Government and European Policy
- Identify sources of potential R&D funding
- Identify Key Customers
- Identify Key Competitors
- Identify any current projects, alliances, and or product offerings.
- Prepare a summary and present a report including recommendations on the attractiveness to Wheatley Associates of each area.
Background
Wheatley Associates are a software development company specialising in applications for utilities, scheduling and mobile workforce data solutions.
We have been very successful in the provision of applications for the UK’s meter operators, the companies who own, install and maintain gas and electricity meters and are now looking to expand our products as the introduction of Smart Metering and Smart Grids promise to expand the value chain, scope of services and challenges to the UK gas and electricity retailers and network operators.
The opportunities are vast – ranging from in home automation and energy management to dynamic control and optimisation of local supply and generation networks. The UK’s energy and infrastructure markets are facing the biggest and fastest period of change ever. In addition environmental pressures and the potential spread of competition into the water sector also present new opportunities.
Process
- Assemble Project Group of 3 to 4
- Brief Project Group on
- Wheatley Associates, including strengths and expertise and any constraints on new product areas.
- market drivers, Smart Metering, Smart Grid
- areas of interest to be investigated
- Project Team undertake internet and telephone research
- Project Team to prepare report and recommendations
- Selection of one or more team members to be retained for a further period (potentially up to start of the 2011/12 University year, late September/October) to undertake a more detailed phase of marketing activity based upon most promising areas identified in the Project phase.
Candidates
This is an ideal short-term project that would suit graduates or undergraduates within a commutable distance of Bacton, near Stowmarket, Suffolk who have Marketing, IT or Business Studies interests. Capable of independent thinking and with inquisitive and challenging minds, we want candidates able to think laterally and with strong communication skills. Experience and an aptitude for internet research is essential together with an interest in the operation of the energy sector and consumer behaviour in respect of in home automation and new technologies such as electric vehicles will be an advantage. These are paid positions, at a rate of £225 per week (Monday to Friday, 7.5 hours per day), commencing 1st August.
Please send a CV.
Apply For This Job
Sign in to get access to the job contact details. Not a member yet? Join FreelanceStudents today. It's free!
When you apply for a job please always mention FreelanceStudents.
