Posted by EET on January 17th, 2012.
Internships
Location: London, England
Closing Date: February 16th, 2012
Job Description
An enthusiastic individual with a background in marketing and passion for music is needed to support this small startup which already has a line of successful products (music education iPhone apps) and now plans an ambitious programme of expansion in 2012.
We are offering a 2 month internship for someone who would like to gain some practical experience in marketing. The aim is to develop an exciting and effective marketing communications campaign for a new range of products to be launched during 2012. You will report to the marketing director who is an experienced industry professional.
The project will identify the target audience and how best to reach them, develop the core message and adapt it for each channel and market segment, and design material for use in PR, press and social media. In addition to the research required, your activities will involve blogging, article writing, social networking and email marketing. You will also identify new avenues to promote the brand.
The guidance you will be given will enhance your existing knowledge and experience of marketing communications and provide you with a practical example to demonstrate your skills to future employers. You will gain hands on knowledge and develop the following skill areas:
- Campaign development
- Database building
- Creative design
- Online & social media
- Content management
- Research & development
Key duties:
- The identification of lists, databases and sources of information on the target audience
- Identify key individuals to contact and cultivate to maximise the possibility of reviewing or writing about the company's products.
- This includes both high profile music journalists as well as those writing on business, technology and/or education. Bloggers and influential personalities are also relevant in this context
- Determining which channels will be key for raising the profile of the new product range and the company behind them
- These channels are likely to include: social media, online forums, online magazines, websites relating to music, as well as other media (both online and hardcopy) that may cover apps, technology, music, education or relevant themes
- Identify hot topics in music and technology that would elicit interest in the products
- This will highlight possible themes for press releases, and ways to harness the interest of journalists/publishers to cover the company and products. It could include topics to coincide with specific features planned for future publication.
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We are looking for a candidate with a genuine interest in Music and in Marketing, degree level qualified with a 2:1 or equivalent, ideally in a marketing or communications related field. Must be:
- An excellent communicator, with English as a first language
- A skilled computer user, highly competent in Word and Excel
- Experienced in the professional use of social media
- Organised and determined
- Passionate about music
You should also have an excellent understanding of marketing avenues such as PR, email marketing, and social media platforms (LinkedIn, Facebook, Twitter, blogs etc.)
This is an intern role, and so guidance and any necessary supervision will be provided for the tasks to be undertaken.
Part of the work on this project may be carried out from the intern's home. The business is expanding and while it is anticipated that there will be a paid role of this kind in the future, it may not coincide with the end of this internship. In any case, we will be very happy to endorse any future job applications on successful completion of the project. A small stipend is available to cover expenses.
To apply, please contact us with your CV and a short cover note.
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